Hispanic Heritage Month: Sept/Oct 2007
In addition to first-rate television series that can't be seen anywhere else, HBO Latino is known for their roster first-run films from Latin America and Spain, called Estrenos Latinos. A new lineup of feature films was slated to debut every Thursday night during Hispanic Heritage Month 2007.
To get New York City's Hispanic media tuned in to the lineup, REVOLUCION promoted a screening of the comedic feature film, Casi casi. A compelling panel of expert speakers was assembled, including film directors Tony and Jaime Vallés, leading actress Irene Lucio and HBO's film programming manager Roberto Buso-Garcia, moderated by Calixto Chinchillla, executive director of the New York International Latino Film Festival.
On a warm October evening, the hidden garden at Manhattan's Spanish Cultural Center (Instituto Cervantes) turned into a VIP film fete, with Chilean wine from Santa Rita/Palm Bay International, Cuban hors d'oeuvres from Havana Central and live conga music.
After the movie, branded premiums were distributed, including a box set of the channel's hit series Epitafios and an HBO Latino messenger bag.
New York-area coverage included a broadcast interviews with NY1 Noticias TV and WPAT-FM Amor 93.1, write-ups in Hoy Nueva York, El Especial, Latino Leaders, Latino University and more. More than 5.5MM media impressions were generated for the channel's HHM lineup.